StartSampling Named as a Top Website Americans Flock to the Internet's Top Sampling Site.

"As one of the nation's top Web sites, StartSampling is earning a reputation as the place to be for variety-seekers and trend-setters," said President and CEO of StartSampling, Larry Burns. "Our site is a magnet for the curious consumers who want to try something new. Plus, we encourage our members to interact within our online community and share their opinions on product samples with manufactures and peers." 

The new PC Data reinforces the growth and popularity of StartSampling. Nielsen NetRatings named StartSampling the sixth fastest-growing web site in July,** while USA Today recognized StartSampling as a "Hot Site" in June. 



With more than 750,000 members, an average of 3.3 visits/visitor/week *** and more than 15 minutes per average visit,(t) this latest data trend continues to support StartSampling's reputation as an extremely "sticky" site. 

At StartSampling, over 7,000 American consumers sign up as new members every day, an average of more than 5 a minute, to join a growing group of "smart samplers," who choose product samples ranging from snacks and household items to beauty products to be delivered to their door -- at no cost to the member. Once members receive their sample, they are invited to come back to the site to give feedback and share their thoughts about a product with each other and the product manufacturer. On average, 50 to 70 percent of samplers provide their feedback on a regular basis. Members also have the opportunity to participate in the interactive community with contests, promotions and sample surveys. 

About StartSampling 

StartSampling, Inc., the leading product sampling company, connects consumer packaged goods manufacturers to more than three quarters of a million consumers who want to 'Try Something New.' Through its Web site, www.startsampling.com , consumer product manufacturing companies are able to accurately target their reach to active and vocal consumers willing to give quality feedback about sampled products. Granted "seals of approval" by TRUSTe and Good Housekeeping, StartSampling has enjoyed consistently high marks on the "addictive" nature of it's site starting with being ranked the #1 Most Addictive E-Commerce Site in 1999 by the Industry Standard, based on Media Metrix data, and continuing with the latest Nielsen Net Ratings and PC Data Online information.
* Based on a sample of more than 120,000 U.S. home Internet users, 

balanced to represent the U.S. home Internet population for the week